Many Swedes regularly wash sheets, blankets, and sofa covers – but miss the most important thing: the very core of the textiles. Behind a seemingly clean surface, bacteria, odor molecules, allergens, and invisible dirt often hide, having penetrated deep into the fibers.
– It's something most people don't think about. But no matter how clean it looks on the surface, the dirt is there – inside the textile, says Johan Lundberg, founder and CEO of Ozoneair.
Try the Wash textile cleaner for 14 days! →
Are you exposed to invisible dirt every day?
A typical sofa can contain sweat, dead skin cells, dust mites, pollen, bacteria, mold spores, and food residue – even if you vacuum and air it out regularly. This is a problem many don't consider, according to Johan Lundberg:
– The biggest danger is that it smells okay. So you don't think the textiles are dirty – even though they've never been properly cleaned. The same applies to mattresses, car seats, strollers, and other furniture you use every day.
Studies show that textiles are among the dirtiest surfaces in our homes. In some cases, more bacteria have been found in a mattress than on a toilet floor.
A study by Amerisleep shows that after one week, a pillowcase can have 17,000 times more bacteria than a toilet seat.
– We breathe in dust every night, and our children lie directly on these surfaces. In such cases, fluffing pillows or spraying with something fragrant is not enough, says Johan Lundberg.
New Swedish technology makes deep cleaning easy
It was precisely this invisible dirt that was one of the reasons that inspired Johan to develop Ozoneair Wash – a portable textile cleaner that cleans with water and steam. The machine is used on sofas, mattresses, car seats, chairs, and other surfaces that are difficult to wash.
– It uses micro-bubbles and high temperature to lift dirt from inside the fibers – while sucking it up directly. It cleans deeply, but without chemicals and without you needing to remove any covers, he explains.
Wash is available in two models – a basic model and one with steam – and has become popular among both families with children and pet owners.
Customer favorite – how Swedes use Wash:
✅ On sofas that smell musty or have stains
✅ On mattresses that haven't been cleaned in years
✅ On high chairs, strollers, and changing tables
✅ In the car – to remove spills, odors, and dirt from the seats
✅ In holiday homes or RVs – before the start of the season
– Many people think their home is clean. But when you see the water coming out of Wash – dark, grey, and foul-smelling – it becomes very clear what is actually in the textiles, says Johan.
Warning: Common mistake that makes the problem worse
Many people try to clean textiles with common household remedies, but according to Johan, this can do more harm than good:
– Sprays and foam products often leave residues behind – which in turn can attract new dirt. It smells fresh at first, but after a few days, the odor can return even stronger. In some cases, customers have used the wrong products and "baked in" stains that otherwise could have been removed, he says.
That's why Ozoneair developed its very own chemical-free textile cleaner – which only uses water and, in some cases, their textile agent Care for ingrained stains.
– We wanted something that really works in everyday life. You take it out, fill it with water, clean, and you're done in a few minutes. No preparation, no drying time, no hassle.
Many customers also report improved indoor environments – especially for allergies and asthma. Wash can be used all year round and has no impact on materials or the environment.
Want to try it yourself? Ozoneair currently offers a 14-day money-back guarantee – so you can try Wash at home at your leisure.
